Facebook Ads for Therapists
See more clients, reduce stress, and focus on what you love most: helping people. Want to fill your practice with ideal clients? Our Facebook Ads for therapists strategy helps you attract new inquiries without wasting money on ineffective marketing.
Why Facebook Ads Work for Therapists
With Facebook Ads, you can reach people who may need therapy before they even start searching. Unlike Google Ads, which targets active searches, Facebook allows you to get in front of potential clients earlier in their decision-making process.
By using precise targeting and compelling messaging, we help therapists like you increase awareness, drive engagement, and convert more leads into paying clients.
The Benefits of Facebook Ads for Therapists
Facebook Ads is one of the fastest ways to get new therapy clients, especially if your practice isn’t ranking organically on Google yet. With the right strategy, Facebook Ads can help you:
Increase Client Inquiries
Lower Cost Per Lead
Boost Brand Awareness
Scale Your Practice
How Much Should Therapists Spend on Facebook Ads?
A common question therapists ask is, “How much do I need to invest in Facebook Ads?” The answer depends on factors like your location, competition, and goals.
Unlike traditional advertising, Facebook Ads allow you to set a flexible budget that can be adjusted over time. You can set a daily budget, weekly budget, or a fixed sum for your ad spend on Facebook. Whether you’re a solo practitioner or managing a group practice, we’ll help you allocate your budget for maximum return on investment (ROI).
Understanding Facebook Ads Costs for Therapists
Facebook Ads work on a pay-per-click (PPC) and cost-per-thousand-impressions (CPM) model. This means you’re charged based on how many people see or click on your ad.
Your cost can be influenced by several factors. The main ones are:
Your target city or region – Ads in bigger cities (like New York or LA) tend to cost more.
Your audience targeting – Narrower audiences can have higher costs but better results.
Your ad creative & copy – Well-optimized ads drive better engagement and lower costs.
Campaign objectives – Ads focused on direct inquiries cost more than brand awareness ads.
These are a bit more complicated than Google Ads.
Recommended Facebook Ads Budget for Therapists
Small practice (1-2 therapists)
$500 - $1,000/month
Mid-sized practice (3-5 therapists)
$1,000 - $3,000/month
Large group practice (6+ therapists)
$3,000+/month
Keep in mind: A well-optimized campaign at just $1,000/month can generate 20-50+ leads, bringing in new clients consistently.
Want us to help do that for you?
What ROI Can Therapists Expect from Facebook Ads?
Most therapists recoup their ad spend within the first few client sessions.
If your average session fee is $150 and a new client attends 5 sessions, that’s $750 in revenue from a single conversion.
If your Google Ads cost per new client is $100-$200, you’re making back at least 3-5X your investment.
Long-term clients who stay for 10+ sessions or more can significantly boost your ROI.
The key? A well-optimized strategy that attracts high-quality leads—that’s where we come in.
Why Facebook Ads Are a Powerful Tool for Therapists
Facebook Ads offer therapists a unique way to connect with potential clients, providing benefits that other marketing channels cannot replicate.
Advanced Audience Targeting
Facebook allows you to create highly-specific ads that target people based on their age, interests, behaviors, and even life events (such as recently moving or experiencing a breakup). This means you can target your ideal clients with precision, ensuring that your ads are only seen by those most likely to need your services.
Cost-Effective Marketing
For therapists, marketing budgets can often be tight. Facebook Ads provide an opportunity to start small and scale. You don’t need a massive budget to get results—begin with a modest spend and gradually increase as you see returns. Plus, since Facebook operates on a pay-per-click model, you only pay when someone engages with your ad.
Direct Engagement
Facebook offers direct interaction with potential clients. Whether it’s through commenting, messaging, or liking, you can engage directly with people interested in therapy services, building trust and rapport long before they schedule an appointment.
Detailed Analytics and Performance Tracking
One of the best parts about Facebook Ads is the ability to track results. Facebook provides insights into how your ads are performing, which allows you to optimize your campaigns and allocate your budget more effectively. If you see certain ads performing better than others, you can adjust your strategy in real-time.
Is Facebook being too complicated? We get it. It’s a lot. Instead of spending $3000 on a course learning how to run ads, why not book a personalized session with us?
How Our Facebook Ads Services Can Help You
Customized Campaigns
We tailor every campaign to your practice’s niche, audience, and goals.
Expert Management
From setup to optimization, we handle every aspect of your Facebook Ads.
Data-Driven Approach
We track performance and adjust for maximum efficiency and ROI.
Flexible Pricing
Our services are designed to fit various budgets and growth stages.
1337's Happy Therapists
Are You Ready to Grow Your Practice?
You’re ready to grow your practice and focus your time on doing what you do best. Schedule a free consultation and leave the marketing to us.