Your marketing system should work for you, not against you. Chances are you have probably spent some money on marketing. Whether you bought a course and learned how to run ads yourself, or just threw money in, thinking people will magically find you and your financial troubles will be all over in the blink of an eye. The reality of marketing in the therapy space is that it’s not as easy as people make it out to be. There are so many ways your marketing can fail, and the result of that is you losing money, time and energy on something that you shouldn’t even have to do.
But what if you could turn that around?
Yes, turn it around. Marketing doesn't fail because the platform is broken. It fails because the foundation wasn't ready. If your niche is unclear, ads will bring in the wrong people. If your pricing is too low, marketing won't be profitable. If your website doesn't convert, traffic is wasted. If your intake process is broken, leads fall through the cracks...
Before we run a single ad, we need to make sure you’re set up for success. We take a deep dive into the numbers and what makes sense for your practice. Our goal is to have you do as little homework as possible. We’re responsible for bringing eyes to your practice, and you’re responsible for turning them into clients. No need to manage any campaigns, spend hours on YouTube learning how to do it right, or asking ChatGPT for the most basic content that nobody will relate to.
The only thing you will do is give us information so that we can bring you the best results. The more you give us, the less guesswork we have.
Do you know exactly who you serve? We mean: Can you describe your ideal client so specifically that when they see your ad, they think, "This person gets me"? If your niche is too broad, your ads will attract people who aren't a good fit. You'll waste money talking to everyone instead of speaking directly to someone.
Are you charging enough for marketing to be profitable? If you charge $100/session and it costs you $200 to acquire a client through ads, you need that client to stay for at least 2 sessions just to break even.
Can you actually convert the leads we bring you? We can bring you 20 leads a month. But if you only convert 2 of them, marketing won't feel like it's working, even though the problem is the intake process, not the ads.
We specialize in two core marketing channels, both proven, both effective.
When someone Googles “anxiety therapist near me” or “trauma counseling in [city],” they’re not browsing. They’re actively looking for a solution to their problems. Google Ads puts you at the top of the search results at that exact moment.
Facebook and Instagram reach people who fit your ideal client profile, even if they’re not actively looking for therapy yet. Your ads appear in their feed while they’re scrolling.
We’ll review your practice, diagnose what’s working (and what’s not), and recommend whether you should start with marketing, The Blueprint, or both.
Not necessarily. If your foundation is solid, we can start with marketing right away. If it's not, we'll recommend starting with The Blueprint. We'll tell you honestly on the strategy call.
Google Ads: 1–2 weeks for first leads, 2–3 months to optimize.
Facebook Ads: 2–4 weeks for first leads, 2–3 months for consistent results.
If the foundation is solid and we've done our job, ads work. We can't guarantee specific numbers, but we can guarantee constant optimization and transparent communication about what's working.
Absolutely. You can pause anytime. We recommend keeping a low-level awareness campaign running, but it's your call.
With proper tracking set up, you'll know exactly how many leads you're getting, what they cost, and which campaigns are performing best. We provide detailed monthly reports.
Competitive markets require more specific targeting and stronger creative. The key is niching down and speaking to a specific person's specific struggle, not trying to be everything to everyone.
We have the option to do it month per month. If you choose to do 3 months pay-in-full, you get a sizeable discount.
We work exclusively with therapists. We understand the ethics, compliance, and nuances that make therapy marketing different. And we've been doing this for years, we know what works.
Absolutely. In fact, we recommend it. Google fills your practice now. Facebook builds your pipeline for later. Together, they create a complete growth engine.
