Are you tired of empty slots in your calendar, unpredictable referrals, or waiting months for your SEO to finally work? As a therapist, your time is best spent supporting your clients, not trying to find them. Our specialized Google Ads management for therapists puts your practice in front of people actively searching for help right now.
Maybe you ran a campaign yourself and burned through $2,000 with nothing to show for it.
Maybe you hired a “digital marketing expert” who promised results but delivered clicks that never turned into clients.
Maybe you’re sitting on a waiting list right now, watching other practices grow, wondering if Google Ads could actually work for you.
And “done right” means understanding therapy, not just understanding ads.
Google Ads (formerly Google AdWords) is a pay-per-click (PPC) advertising platform that lets your practice appear at the top of Google search results when potential clients are actively looking for therapy.
Unlike organic SEO (which can take 6-12 months to show results), Google Ads delivers fast, reliable, and measurable growth. When you work with us, our team handles everything for you, from crafting campaigns tailored to your niche, location, and goals, targeting high intent searches like:
This means more visibility, higher quality inquiries, and a steadily growing practice without wasting budget on unqualified traffic.
Your practice can show up above the organic results, marked as “Sponsored” or “Ad.”
You only pay when someone clicks on your ad.
Unlike social media ads (where you’re interrupting people scrolling), Google Ads targets people who are actively searching for help right now.
They’re looking for a therapist.
They have a problem. They want a solution.
They’re ready to reach out.
This is what’s called high-intent traffic, and it’s why Google Ads can be so effective for therapy practices.
When someone Googles “anxiety therapist near me,” they’re not casually browsing. They’re in pain. They’re overwhelmed. They’re ready to book. Google Ads puts you in front of them at that critical moment.
Want to focus on trauma therapy in Denver?
EMDR for veterans in Austin?
Teen anxiety counseling in Portland? Google Ads lets you target exactly who you want, where you want them, and what they’re searching for.
Unlike hoping your SEO will kick in someday, Google Ads gives you data immediately.
You can see:
And you can adjust in real time.
SEO takes 6–12 months to build momentum.
Google Ads can bring you leads this week.
If you need to fill your practice now, Google Ads is the fastest way to do it.
We’ve seen it hundreds of times.
A therapist decides to try Google Ads. They either:
Run it themselves and waste $3,000 learning what doesn’t work
Hire a generic marketing agency that knows ads but doesn’t understand therapy
Either way, they end up frustrated, broke, and convinced “Google Ads doesn’t work.”
But it’s not that Google Ads doesn’t work.
"Therapist" is not a keyword strategy. "Counseling" will drain your budget in two days.
If you’re targeting generic terms, you’re competing with Psychology Today, BetterHelp, and every other practice in your state. Your cost-per-click will be $15–$40, and most of those clicks won’t be a fit.
What works: Specific, long-tail keywords like “trauma therapist for women in Denver” or “teen anxiety counseling Boulder.”
Your homepage is not a landing page.
If someone clicks your ad looking for EMDR therapy and lands on a generic homepage with 10 different services, they’ll bounce.
What works: Dedicated landing pages for each service or niche, with one clear call to action.
If you don't know how many leads your ads are generating, you're flying blind.
Most therapists look at clicks and think that’s success. Clicks don’t matter. Clients matter.
What works: Conversion tracking set up properly so you know exactly what’s working and what’s wasting money.
Therapy ads aren't like car insurance ads. They're looking for someone who gets them.
People searching for a therapist are scared, overwhelmed, and skeptical. They’re not looking for “award-winning” or “best in the city.”
What works: Messaging that speaks to their specific pain, shows you understand, and makes it easy to take the next step.
You're running ads for couples, and then only single people are clicking...
If you’re a trauma therapist and your ad is showing up for “free therapy” or “online therapy apps,” you’re wasting money.
What works: A constantly updated negative keyword list that filters out irrelevant searches.
Google Ads isn't a "launch and leave" strategy. The algorithm changes. Your competition changes. Search behavior changes.
If no one is actively managing, optimizing, and testing your campaigns, you’re burning money.
What works: Ongoing management, testing, and optimization by someone who actually knows therapy practices.
That’s why we do what we do.
You can do all of this yourself, but what if you could have someone do it for you? Someone who works specifically with therapists? Hint hint: It’s us…
Therapy is a high-trust, high-emotion decision. You can’t treat it like a product that people can just impulse buy. They’re choosing someone to share their deepest pain with. Your ads, landing pages, and intake process need to reflect that.
Generic marketing agencies write ads like
“Top-Rated Therapist | Book Now | 20 Years Experience”
That’s not how people choose a therapist. Effective therapy ads sound like…
The decision they make is emotion-based, and people need to feel heard. Your ads need to account for that. Your follow-up needs to be warm, human, and patient.
The answer: it depends.
Google Ads operates on a pay-per-click (PPC) model, meaning you only pay when someone clicks on your ad. The cost per click (CPC) for therapy-related keywords typically ranges between $3 to $10 per click (sometimes even less than $1 if you know what you’re doing), depending on your location and competition.
From $500 – $1,000/month
$1,000 – $3,000/month
$3,000–$7,000/month
Keep in mind: The more you invest in Google Ads, the more visibility and leads you can generate. A practice spending $1,000/month could easily see 10-30+ new clients, leading to significant revenue growth.
Competing in NYC or LA costs more than competing in smaller markets.
Anxiety and depression therapy is more competitive (and expensive) than niche specialties like OCD or eating disorders
Filling one therapist vs. filling five therapists requires different spend
Don’t spend $500/month and expect consistent results. It’s not enough to compete, and you’ll just burn money slowly. Don’t spend $5,000/month if you don’t have the capacity to handle the leads. We’ve seen practices waste money because they couldn’t onboard clients fast enough.
They ask about your niche, your ideal client, your pricing, your capacity, your intake process, your geographic area. They don’t start running ads until they understand your practice.
Not a template. Not a copy-paste job. Campaigns designed specifically for your practice and your clients.
They’re testing ad copy, adjusting bids, refining keywords, excluding bad traffic, and improving your cost-per-lead every single month.
You get monthly reports that show exactly what’s working, what’s not, and what they’re doing about it.
They don’t just send traffic to your homepage. They build (or optimize) landing pages designed to turn clicks into clients.
They know the ethics. They know the client journey. They know what makes a good therapy ad vs. a generic one.
We’ve been doing this for years. Exclusively for therapists.
We’re not a general agency that “also does therapists.”
We’ve run thousands of campaigns. We know what works. We know what wastes money. We understand the client journey, the ethics, and the nuances that make therapy marketing different.
Before we spend a dollar, we make sure your foundation is solid.
Is your niche clear?
Is your website converting?
Is your intake process working?
If not, ads won’t help. We’ll tell you that upfront.
We’ll even build you a custom landing page. No templates. No copy-paste.
We build campaigns around your specialty, your location, your ideal client, and your capacity.
We’re in your account every week, adjusting bids, testing ad copy, refining audiences, excluding bad traffic, and improving your cost-per-lead.
We know how many leads you’re getting.
We know where they came from.
We know what it cost.
And we report it clearly every month so you always know what’s working.
If Google Ads isn’t the right move for you right now, we’ll tell you.
If your budget is too small to compete, we’ll tell you.
If your niche is too broad or your intake process is broken, we’ll tell you.
We’ve helped hundreds of therapists fill their practices, scale their groups, and stop wasting money on marketing that doesn’t work.
You'll typically see your first leads within 1–2 weeks of launching. However, it takes 2–3 months to fully optimize a campaign and achieve consistent, predictable results.
We recommend at least $500/month for solo therapists. Anything less won't give you enough data to optimize effectively.
Yes. You can target by location, specialty, demographics, and search intent. For example, you can target "trauma therapy for women in Austin" or "teen anxiety counseling Denver."
With proper tracking set up, you'll know exactly how many leads you're getting, what they cost, and where they came from. We provide detailed monthly reports.
Competitive markets cost more per click, but they're not impossible. The key is targeting specific niches and using smart keyword strategies to avoid competing on broad terms.
No ethical agency can guarantee specific results. We can tell you what's realistic based on your market, budget, and specialty, but anyone promising guarantees is lying.
We work exclusively with therapists. We understand the ethics, compliance, and nuances that make therapy marketing different. And we've been doing this for years, we know what works.
